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Performance Marketing : What is it?
Performance marketing or Performance-based advertising is a form of advertising in which the purchaser pays only when there are measurable results. Performance-based advertising is becoming more common with the spread of electronic media, notably the Internet, where it is possible to measure user actions resulting from advertisement. – Wikipedia
This course on performance marketing is designed for small business owners, online retailers, marketing enthusiasts and for everyone who is curious enough to learn about marketing. This is a text based course with an approximate read time of 30 minutes.
To take this course you need a pen and paper to take down the notes. Even you can take notes on any text editor on your computer. But the major requirement is the desire to Learn!
This course has been divided into four parts which cover what is performance marketing, important types of performance marketing models etc. Check the full content at course curriculum.
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