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Marketing : Definition

It is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand. Techniques include choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and advertising a product’s value to the customer. – Wikipedia

About Course

This is an ebook on Core Concepts of Marketing by John Burnett. Once you take this course you can either read the book here or you can download it. As you read the chapter, you should develop an understanding of the
following key marketing concepts:

  1. The important role it can play in the success of an organization.
  2. Organizations that correctly employ marketing have several common characteristics.
  3. Various kinds of marketing.
  4. The strategic workings of marketing components.




Used under creative commons license.
By OpenStax CNX
Creative Commons

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